Remember to think like a search engine. If linking to a site is like voting for it for those keywords in the anchor text, then to a search engine, reciprocal linking can be perceived as "I'll vote for you if you vote for me".

Because of this, Google seems to have de-valued non-relevant reciprocal linking. Read that carefully, and reread it. Reciprocal linking is not without value or dead, but to get any real benefit it does seem now that relevent reciprocal linking is perceived as the way to go (in the world of reciprocal linking).

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