"SERP" is an acronym for Search Engine Results Page. It's the page a seach engine gives you when searching for a word or phrase.

So, people say they want to rank well in the SERPs for a keyword or keyphrase. This means if their site sells car parts, they want to rank well in the SERPs for the term "car parts".

If you came directly to this page and are trapped, go to the Infuseo: Advice on SEO home here.